First Round of North Carolina Sports Betting Suppliers Receive Licenses

The North Carolina State Lottery Commission has issued the first provisional licenses associated with sports betting in the state.

The state plans to launch NC online sports betting on March 11, with multiple sportsbooks expected to go live that day. Beginning March 1, NC bettors can begin downloading apps and funding accounts in preparation for launch.

Seven companies with expertise in sports betting services received provisional licenses on Feb. 9 by the NCSLC in the category “Sports Wagering Suppliers.” The seven are:

– SportsContentCo, LLC.

– SIS Content Services, Inc.

– Swish Analytics North Carolina, Inc.

– IDology, Inc.

– LexisNexis Risk Solutions FL, Inc.

– International Betting Integrity Association.

– FEMG, Co.

Provisional licenses are valid for 180 days.

Who are the sports betting suppliers approved in North Carolina?

Sports betting suppliers represent one of three wagering license types offered in North Carolina. Typically, sports betting suppliers provide needed assets for sportsbooks to do business. This ranges from data protection to line setting tools and includes services that are both business- and customer-facing.

Here is a brief overview of the seven approved sports betting suppliers in North Carolina.

  • SportsContentCo provides live streaming stats for sporting events to sportsbooks in the United States. North Carolina will be the tenth state where the company has a license in the industry.
  • Similarly, SIS Content Services offers betting content to sports betting operators, having worked previously with PointsBet, UniBet, and Bet365, which expects to go live when the market launches. SIS is headquartered in the United Kingdom.
  • Swish Analytics is a San Francisco-based oddsmaking system that uses algorithmically-designed programs to create bet prediction tools. It also works with sportsbooks in risk management, bet customization and line setting.
  • The state also issued a provisional license to IDology, Inc., a KYC (Know Your Client) service that provides identity verification and document authentication for sports betting companies.
  • Atlanta-based LexisNexis has data and compliance tools. According to its website, the company boasts “innovative technologies, information-based analytics, decisioning tools and data management services that help them solve problems, make better decisions, stay compliant, reduce risk and improve operations.”
  • FEMG Co. does business as TBG Security, LLC, which supplies cyber-security for sportsbook apps and sports betting websites. TBG Security has licenses in several states with legal sports betting.
  • The International Betting Integrity Association (IBIA) has an industry-leading betting monitoring platform. The company reports suspicious activity detected in legal sports betting markets. Multiple NC sportsbooks could utilize the technology from IBIA for their security purposes.
About the Author

Dan Holmes

Dan Holmes writes about sports betting, sports media, and sports betting legislative matters. He's the author of three books, and previously reported for Major League Baseball, as well as the National Baseball Hall of Fame and Museum.