Booming fantasy sports operator Underdog, who applied for a North Carolina sports betting operator license, has recently established a strategic partnership with McConnell Golf in North Carolina.
McConnell Golf is the owner of 16 properties across four states, including North and South Carolina. One of these properties is the Sedgefield Country Club, which will host the PGA Tour’s Wyndham Championship in August.
Underdog will facilitate and execute the support for its online sports betting service at this venue.
The partnership is crucial for Underdog to obtain a North Carolina online sports betting license, as the state requires permit applicants to partner with an in-state pro sports entity that hosts a major sports event. Underdog is one of the nine sportsbook operators that have already applied for a license in North Carolina.
The new market will go live this year, and an official launch date will be here very soon.
Underdog parlaying fantasy presence into NC sports betting market
Active in 32 other states and also in all Canadian provinces and territories, except Ontario, Underdog has primarily offered fantasy sports to its consumers.
Underdog Sportsbook will make its debut in North Carolina. Although it will be a major development for the operator that was established just four years ago, it will receive a lot of competition from other applicants, including DraftKings, FanDuel, BetMGM, and more.
As per the press release, the Underdog sports betting platform will offer exclusive benefits to NC bettors. This will help the operator gain a respectable market share in the Tarheel State’s competitive market.
Underdog remained the only applicant left without a written designation agreement with a North Carolina-based professional sports team or venue. The deal with McConnell Golf has now eliminated that concern.
Underdog Sports officials pleased with the partnership
The founder and co-CEO of Underdog, Jeremy Levine, expressed his emotions on the much-needed partnership.
“Underdog is thrilled to launch our betting games in North Carolina in partnership with McConnell Golf. We’ve spent the last four years building our own technology so we can give sports fans in America new and different ways to enjoy the sports they love. We’re excited to be able to offer that to North Carolinians and look forward to evolving the experience with them,” Levine said.
Meanwhile, the COO of McConnell Golf, Christian Anastasiadis, expressed excitement after finding an operator that has the potential to come up with a unique approach to sports and competitions.
“McConnell Golf is thrilled to welcome Underdog Sports as our official sports betting partner,” he said. “Underdog is the fastest-growing fantasy sports company ever – that is impressive. We, too, believe in thinking differently and challenging the status quo, and there is a lot of star power behind the Underdog Fantasy app. I truly believe we found the right partner.”
Other NC sportsbooks and their partnerships
The other sportsbook operators who have applied for permits in North Carolina have already secured their respective written designation agreements with the desired in-state entities. Those sportsbooks are:
– FanDuel (partnering with the PGA).
– BetMGM (partnering with Charlotte Motor Speedway).
– DraftKings (partnering with NASCAR).
– Fanatics Betting & Gaming (partnering with the Carolina Hurricanes).
– Bet365 (partnering with the Charlotte Hornets).
– ESPN Bet (partnering with Quail Hollow Country Club).