The Wave Of NC Sports Betting Social Media Ads Is Coming

DraftKings and FanDuel formally announced their presence on North Carolina social media this week.

The first social media ads from the two sports betting heavyweights come a month before the launch of online sports betting in North Carolina on March 11.

In the next month, North Carolinians can expect the floodgates to open across all media platforms. Which sportsbooks can Tar Heel residents expect to see in heavy rotation on their screens? Let’s take a look at what we’ve seen so far from DraftKings and FanDuel and what we know about North Carolina online sportsbooks launching in the state.

FanDuel and DraftKings showing up regularly on social media platforms

North Carolina X (formerly Twitter) users have probably seen these two ads throughout the day starting this week.

The frequency for most users appears to be two-to-three times a day for now, but that will probably spike in the weeks leading up to launch.

While FanDuel has gone bare-bones, DraftKings has brought Carolina Panthers legend Greg Olsen on board. Both ads tell users to download the app.

While anyone can download these apps, North Carolina residents will not be able to fund a sports betting account or place a bet yet.

Which other sportsbooks’ ads you will see in North Carolina

While DraftKings and FanDuel jumped in first, they’ll certainly not be the only two sportsbooks to run ad campaigns in the lead-up to launch.

These are all the online sportsbooks that intend to launch in North Carolina on March 11.

DraftKings Sportsbook NC

Fanduel Sportsbook NC

BetMGM Sportsbook NC

Caesars Sportsbook NC

Bet365 Sportsbook NC

Fanatics Sportsbook NC

Espn Bet Sportsbook NC

Underdog Sportsbook NC

Due to the licensing requirements in the state of North Carolina, all of these books have partnered with pro sports entities, and their branding has already started showing up on their partners’ media content.

Their social media marketing outreach will probably begin soon, meaning that most log-ons to X will begin with a sports betting ad to welcome you–assuming you are 21 or over.

Key dates in the lead-up to the NC online sports betting launch

Starting March 1, North Carolina residents 21 and over can begin creating sports betting accounts on all apps approved to launch.

The NC Lottery Commission meets on Feb. 21, and we should have a clear picture of which operators have been cleared to launch by then.

In the pre-launch period between March 1 and the official launch at noon on March 11, NC sports bettors should take time to familiarize themselves with different apps and their NC sportsbook bonus offers.

A March 11 launch of NC online sportsbooks means that North Carolinians will be able to make legal online bets on both the Men’s ACC Basketball Tournament, beginning March 12, and March Madness, beginning March 19.

At NCSharp, we think all bettors should do one thing after downloading a sports betting app: read the Responsible Gambling content.


Image Credit: Associated Press

About the Author

Tyler Andrews

Tyler is the Managing Editor for, covering sports, sports law, and gambling for the Tar Heel State. He has also covered similar topics for PlayTexas, PlayGeorgia, PlayCA, PlayFlorida, PlayOhio, and PlayMA. Tyler’s current focus is North Carolina’s pathway to gaming legalization.