From coast to coast, the Super Bowl isn’t just about tackles and touchdowns; it’s a day dedicated to good food and get-togethers.
By analyzing Google searches, we found the top Super Bowl foods in the U.S. and in each state.
Here at NCSharp, we also surveyed Americans to get the latest Super Bowl statistics, including watching and spending habits.
Top Super Bowl Foods by State
When it comes to the most popular Super Bowl foods in each state, a few recipes top the list. Buffalo chicken dip is a favorite across America, including in several Northeast and Midwest states like Delaware, Maine, Maryland, Massachusetts, New York, Illinois, Indiana, Iowa, Minnesota, Missouri, Vermont, and Virginia.
Chili is also a favorite recipe in several states, including Arizona, Arkansas, Colorado, Florida, Georgia, Louisiana, Mississippi, North Carolina, Tennessee, and Texas. While chili is very popular, one chili recipe stands out as a favorite Super Bowl Sunday meal: white chicken chili. This food tops the list in Kansas, Nebraska, Michigan, and North Dakota. Other favorite foods include hummus, 7-layer dip, pulled pork, and guacamole.
Most Popular Super Bowl Foods in the Nation
Nationwide, the top Super Bowl foods are chili, buffalo chicken dip, guacamole, pigs in a blanket, and spinach and artichoke dip. In a survey of more than 1,000 Americans, we found 83% of Americans plan to watch the Super Bowl, and 75% plan to watch at home.
Nearly 3 in 5 (58%) will stream the game, and the average person will spend $105 on the day between food, drinks, and decorations. For the 15% gearing up to host a Super Bowl party, the commitment goes a step further, with hosts intending to invest an average of $192 for the party.
Should the Super Bowl Be Moved to Saturday?
While it’s known as Super Bowl Sunday, 40% of Americans think the Super Bowl should be moved to a Saturday. One reason may be that more than 1 in 10 (13%) Americans have called out sick from work on the Monday after the big game.
The top reasons why Americans tune into the Super Bowl include the game itself, commercials, and the half-time show. This year, Americans are split on the half-time performer Usher, with 51% happy he’ll be taking the stage.
Super Bowl commercials are not only entertaining, but 1 in 4 Americans say the commercials influence their buying habits.
Betting on the Super Bowl is a big part of the day for many. In fact, 1 in 5 Americans plan to place bets surrounding the game, and the average person plans to spend $110 betting. More than half (52%) set a budget for their sports betting. The top bets Americans make include:
– Final score.
– Player performance props.
– Half-time score.
The top ways Americans place Super Bowl bets include informally with friends or family, online platforms or apps, and soon, for North Carolina, at NC sportsbooks.
Whether you’re hosting or just hanging out at home, we hope you have a fun Super Bowl Sunday filled with good football and even better food.
Methodology
In December 2023, we surveyed 1,009 Americans about their Super Bowl habits and spending. Respondents had an average age of 40. 50% identified as male, 48% identified as female, and 2% identified as non-binary or transgender.
To determine the top Super Bowl food by state, we analyzed Google search volume of 6,056 terms related to Super Bowl foods such as “buffalo chicken dip,” “spinach and artichoke dip recipe,” and “pulled pork sliders” from December 2022 to March 2023.
We calculated the most disproportionately popular search terms to determine the most popular Super Bowl food in each state. This allows for a fair analysis between smaller states with lower populations or a lower search volume.
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Fair Use
When using this data and research, please attribute by linking to this study and citing www.ncsharp.com
