Betting Ads Arrive In North Carolina Ahead Of Online Sports Betting Launch

Prominent sportsbooks have begun advertising legal sports betting apps in North Carolina across various media platforms.

With the North Carolina Lottery Commission permitting the launch of online sports betting on March 11, 2024, DraftKings, FanDuel and Underdog Sports have begun competing to capture the attention of potential bettors across the state.

With the launch coinciding with both the ACC Men’s College Basketball Tournament and March Madness, North Carolinians can expect a whirlwind of sports betting activity in the first month of legal action.

Social media and TV sports betting ads hit North Carolina

The country’s largest sportsbooks have begun proactive advertising campaigns using social media, television, streaming services and even rideshare apps to announce their impending arrivals in the state.

Despite sports fans being unable to register accounts or place bets on any North Carolina online sports betting platforms yet, sportsbooks have already begun their push to attract potential customers ahead of the official launch of sports betting in the state.

DraftKings and FanDuel have launched X (formerly Twitter) and TV ads while Underdog Sports ads have shown up on Hulu in North Carolina.

FanDuel ads have even started to show up on Lyft updates.

North Carolinians can expect more of this in the coming weeks now that Google updated its ad policy to allow sports betting ads in North Carolina on its platforms.

Eight NC sports betting operators likely to launch in March

Eight operators have established partnership deals with local North Carolina sporting venues and subsequently applied for state betting licenses, including:

Bet365 Sportsbook NC (partnering with the Charlotte Hornets)

ESPN Bet Sportsbook NC (partnering with Quail Hollow Club)

Fanatics Sportsbook NC (partnering with the Charlotte Hornets)

FanDuel Sportsbook NC (partnering with the PGA)

DraftKings Sportsbook NC (partnering with NASCAR)

BetMGM Sportsbook NC (partnering with Charlotte Motor Speedway)

Underdog Sportsbook NC (partnering with Sedgefield Country Club)

Caesars Sportsbook NC (partnering with the Eastern Band of Cherokee Indians)

– Catawba Nation (sports betting partner TBD)

While none of the operators have been officially approved, it’s likely that most of them will offer NC sportsbook pre-launch offers starting March 1, 2024. That date represents the earliest date NC residents 21 and over can begin downloading apps and funding sports betting accounts.

While the operators have not given much away regarding the contents of their bonuses, DraftKings NC has recruited Carolina Panthers legend Greg Olson as the face of its advertising effort in the state. While FanDuel NC has not revealed its brand ambassador for the state, it has reportedly started publishing ads announcing the arrival of “America’s Number One Sportsbook” in North Carolina.

About the Author

Tyler Andrews

Tyler is the Managing Editor for, covering sports, sports law, and gambling for the Tar Heel State. He has also covered similar topics for PlayTexas, PlayGeorgia, PlayCA, PlayFlorida, PlayOhio, and PlayMA. Tyler’s current focus is North Carolina’s pathway to gaming legalization.